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Brands

Use the brand directory to explore product families, then compare individual models in detail. Devices from the same manufacturer can differ substantially in size, battery, flavour system, controls and published puff estimate.

How to compare brands

A brand name can be a useful starting point, but it should not replace a model-level comparison. Check whether the device is single- or multi-flavour, whether it is designed to be recharged, which controls are available and whether the strength and capacity are appropriate and permitted for your destination. Published puff counts use different testing assumptions, so they should not be treated as a universal performance ranking.

Packaging and verification

Some manufacturers provide QR codes, serial checks or other authentication features. The exact method may change. Follow the current instructions printed on the packaging or on the manufacturer’s official verification page, and contact us if a sealed item appears inconsistent with the listing.